Identify the product’s potential as an environmentally competitive product

- optimise your competitive edge in the globalised market

In the years to come, due to globalisation, environment will become an increasingly important competitive parameter. Knowledge-intensive, high-technology companies with hopes for long-term survival can no longer compete solely on price and technical quality. Particularly documented environmental achievements but also social awareness gain momentum as “new” competitive parameters. The reason for this is that an increasing proportion of the global customer base poses new and more systemic demands.   

IPU-Production offers consultancy services to companies by identifying the environmentally competitiveness of their products. The consultancy service generates answers to important questions, e.g.:

• Which environmentally competitive parameters need attention when marketing the products? 
• Where in the life span of the product lie the most significant potentials for environmental improvements?
• How is the acquired product-specific knowledge being utilized in the documentation of ongoing environmental improvements in connection to environmental management, e.g. ISO 14001 and/or EMAS?

The consultancy service includes, i.a. life cycle screening of selected products, identification of environmental hotspots in the life spans of the products, assessment and identification of the best environmental competitive parameters as well as a prioritisation of focus areas for resource optimisation, including substitution. Scope and level of detail is arranged on a case-by-case basis with the client. 

The consultancy services are based on IPU’s long-running experience with environmental impact assessment of products and cleaner technology – including environmental product declarations and substitution – in a large number of industries. These are, e.g.: The printing industry, the pulp and paper industry, the chemicals industry, the packaging industry, the wood and furniture industry, the electro-mechanical industry, the transportation sector, the power industry, the construction industry, the automobile industry, the textile industry and the industrial laundry business. Also, the close ties with the relevant research environments at DTU are utilised.